The more you become who you are, the more we will love you… Is this true? Do we love what is true, pure and unique? The purity of a brand is important if we say yes to all of the above. Are your brand pure and are you true to your brand? Are you true to your vision? When times are tough we tend to seek the ground, we go back to our roots, we look for the origin of …a design, brand, story or concept. To challenge this can be important when drawing your vision. When putting paint on the surface we might want to now what is beneath, if we do want the paint to last. My Question is; What is the color of Purity?