The swedish ski legend Gunde Svan donated 10 000 SEK to the Red Cross, Roger Akelius donated 100 Mkr, Supermodel Gisele Bundchen donated 1.5 million U.S. dollars to earthquake victims in Haiti. Sandra Bullock donates $ 1 million, exactly the same amount as George Clooney, Brad Pitt and Angeline Jolie contributed. Bullock deposited the money to Doctors without Borders to ensure that the money will be useful and timely.
The key word is empathy. Because every bit counts.
Here is Actress/Singer Selena Gomez as the youth ambassador for UNICEF she is encouraging everyone to donate. It is not the amount that is important because every bit counts.
A lot of Swedish companies like Skagen Fonder, LRF, Ericsson and Astra Zeneca are donating money to help Haiti. Skagen Fonder is donating 2 million SEK.
Arctictrend of course also supports the victims of the quake by donating money to Doctors without borders.