She-conomy, Eve-lution and Transparency

wedding dress: akenberg design


In Sweden 2033 we are looking to have an equal amount of women being bosses as men. (Source: SCB) 

I was surprised. Because I´m a woman and have never reflected upon the fact that my gender would mark who I am in  a company, organization or the boardroom. Is a boss different depending on your gender or individuality, or both? 

This is interesting because we are currently in a social trend were the she-conomy and Eve-lution is hot. We are seeing women moving forward in leading positions and products that are designed and targeted to business women. 

Women helping women and supporting each other is important. “There´s a special place in hell for women who don´t help each other” – Madeleine Albright, 2004. 

Right now Transparency is more important than ever. Because we want to dig deeper, find out where you’re coming from and where your products are coming from. The history and story is more important than ever.

We have moved into a whole new society where the right brain is as important as your left brain. Your whole mind is a whole new mind leading the society into a change. What, I have a whole brain? Yes, I did realize the same a couple of years ago. 

I was reading, listening to the book “A Whole new mind” in my iPod while walking back and forth to meetings with clients. I must have been listening to the book about 6 times and every time I heard a new thing that Daniel Pink was saying. This was over a year ago. About the same time as I heard about Eve-lotion and the new She-conomy. 

Connecting the dots and seeing the whole picture – we are seeing the emerge of websites targeting to this need, no matter of gender, race or … 

Look out this summer for the Royal wedding extravaganza, princess Victoria + Daniel.

Crown Princess Victoria Ingrid Alice Désirée, born July 14, 1977, is Duchess of Västergötland. She is the daughter of King Carl XVI Gustaf and Queen Silvia, and older sister of Prince Carl Philip and Princess Madeleine.


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