100 % Inspired by nature, 100 % ECO, 100 % Wool

We really love the colours used in these great design products. But first the story behind them…

In 2004, Ronel Jordaan, having been a textile designer for 26 years, began researching the possibilities of using felt as a creative medium. She followed her own creative instincts and began to turn fine gossamer tread into robust felted forms.

Ronel Jordaan Outdoor rocks


By patiently rubbing and coaxing threads of pure wool into shapes in nature that inspired her, she found her direction and started a small home industry. She trained a handful of women to help her. The results looks like this.

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All the processes implemented in the workshop are all eco friendly.

Water- waste grey water is recycled into organic food gardens. These lush gardens grow in containers on the roof above their workspace. The vegetables are for the women to take home or sell.

Soap-Essential to the felting process, is a South African product and fully bio-degradable.

Dyes- imported from Germany they are specifically chosen due to their lead free and EU ECO-Standard.

Animal rights awareness- The African farmers do not practice mule-ing-docking sheep tails to prevent flystrike.

No Carbonization- this is not applied to this wool that is also 100 % South African wool.  (Carbonization is when wool undergoes a bath of hydrochloric acid and chemicals to clean the wool.)

We love it!

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