A brand new ABSOLUT ICEBAR JUKKASJÄRVI in ICEHOTEL is open. The creative duo behind the cool bar are Jens Thoms Ivarsson and Mats Nilsson. The Nerve theme revolves around the question “what gets us going?”… and then – the meeting between people..
And then there is another cool theme at the icehotel that is rather Sci-Fi. Vinter checked it out.