Trends are organic…

“the best way to predict the future is to create it”.

Why, because no one can really predict the future. Trends exist “because they satisfy some very basic needs in all of us: the need for communicating social identity and the collective need for making sense of the world,” says Maria Mackinney-Valentin, a fashion and trend scholar at the Danish Design School in Copenhagen. “Trends are organic lifecycles…they eventually die…”  More

 

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