Update Sweden: Fashion, fashion and then some fashion.

Photo cred. & Other Stories

Photo cred. & Other Stories

Fashion Update: Another great fashion story is H&M new brand “& Other Stories”. For the last 3 years H&M been planning for their new brand “& Other stories”. As many of you already are aware of H&M, the Swedish retail group is already behind COS, Monki and denim label Cheap Monday.

Head of & Other Stories is Samuel Fernström.

Why a new brand? & Other Stories offers makeup, skin care, clothes, shoes and accessories. The brand is about bringing everything she (the customer) can wear into one place, focusing on the whole look. And yes, it is a brand for women. The rest you have to see for yourself. And exciting is that design studios in Paris and Stockholm will be responsible for creating the new collections.

& Other Stories

& Other Stories

https://www.youtube.com/watch?feature=player_embedded&v=9enFgnbkHys#!

https://www.youtube.com/watch?feature=player_embedded&v=yzWojbATmHY

https://www.youtube.com/watch?v=FO-viBeWtBY

More Stories here.

Enjoy! /a

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