Wyilda <3 Arctic Trend

Wyilda af Norden

Dear Wild Ones,

Yesterday was a very good day. No, let me rephrase that: yesterday was a standout day. Hanna and I had a business consultation with AnnKathrin Lundqvist from Arctic Trend – one of our all time favorite Scandinavian designers.

This is not the first time that we have crossed paths with AnnKathrin. In fact, our relationship with AnnKathrin started more than a decade ago. Although, at the time being, she did not know about my very existence. Hanna and AnnKathrin on the other hand had a real relationship. Hanna was interning at Akenberg Design – AnnKathrin’s previous label.

Let’s go back to 2004 when it all started. Hanna and I had graduated high school. Immediately after graduation Hanna got a very prestigious (!) internship at Akenberg Design. I was very impressed, and convinced that this was the start of a long and prosperous career for Hanna. One day I…

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